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5 Friction Points Killing Your Website Conversion Rate
March 28, 2026 10 min read|By Dr. Sarah Jenkins, Chief Growth Strategist
“A deep dive into modern patient psychology and the UI/UX adjustments that double appointment bookings.”
The 3-Second Decision Window
When a prospective patient hits a clinical site, they look for three things: Can you solve my problem? Are you credible? How do I schedule?
Top Friction Points
- Multi-Page Forms: More than 4 questions decimates mobile conversion.
- Hidden Contact Methods: Phone/book buttons must float on mobile sticky headers.
- Stock Imagery: Generic photos trigger instant distrust.
Pro Tip
Replacing stock photos with real team photography increases form submissions by up to 65%.
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